About Us

Created by entrepreneurs for entrepreneurs, LAUNCH is a subsidiary of Altschuler and Company, a leading real estate advisory services boutique based in Dallas. LAUNCH specifically targets driven entrepreneurs running high-growth businesses and advises them on their real estate needs.

Katie Jo Whisenant


Katie Jo has worked in commercial real estate, representing tenants from all walks of life, for five years. Her love of the entrepreneurial game started at the co-working space, Common Desk. Once she developed a business plan to focus on start-up and technology companies she approached Jon Altschuler and together they developed LAUNCH.

Katie Jo was a Kilgore College Rangerette and then graduated from the University of North Texas with a degree in international studies. When she’s not at the office you can find her globe-trotting or volunteering with local non-profits.

Jon Altschuler


Jon Altschuler co-founded Launch in 2014. Jon provides entrepreneurs access to his broad network, real estate expertise, and investing interest and capacity via the the Launch platform. Raised in Dallas, Jon has an undergraduate degree from SMU in the mid-90’s and a graduate business degree from Berkeley during the NASDAQ boom.

Jon’s recent venture and private equity investments include limited partner investments in Dallas Angel Network FUND I and II, Ascent Equity (and its follow-on acquisition of Rod and Tubing Services), District Line Partners, Modern Dental Services, Arberla Partners, and Triumph Bank.